… does not spend nearly as much time and resources developing its technology as it does its innovation. While innovation is what drives the company, the technology is a direct support of the system and needs to be consistently updated. As they say, technology becomes obsolete in 18 months!
Porters Five Forces
There may be entry barriers with the different groups of women that the …
… popular and similar brands within the same corporate umbrella.
Several other companies seem to be a close substitute of the Limited clothing brands. Compaines such as The Gap, American Eagle, Aeropostale, and Abercrombie and Fitch all are brands sought out by the age group that the Limited brands seek. However, Abercrombie and Fitch is more expensive in a retail store.
The competitive environment of the …
… the beautiful and successful, while remaining playful and casual at the same time. The company should hold on to its value of innovation and continue to break new barriers in retail clothing through research and development.
Perhaps in an attempt to expand its operations, the Limited may choose new venues in which to sell its products. For example, a team could be formed that focusing on selling …