Building the Best Writing Portfolio

Building the Best Writing Portfolio

Freelance writers, especially when they are just getting started, need the assistance of an impressive portfolio. A portfolio is a showcase of a freelancer’s best work, a way to show potential employers what the individual is capable of. Freelance writers need a portfolio just as much as graphic designs, illustrators or photographers. Those who do not invest the time in building the best freelancing portfolio may find themselves being overlooked by competition who have made their portfolio a priority. 

What Type of Portfolio Works Best?

First, it is important to understand what type of portfolio is most effective for a freelance writer. The traditional type of portfolio is a case filled with project examples that is portable and can be carried to interviews and business meetings. However, most freelancers today do their work online and have clients that span around the globe. A traditional portfolio simply won’t cut it anymore. So, what are the other options?

Most portfolios are done online. These allows for easy access to the work as a website can be viewed from anywhere around the world. There are different ways to go around designing a website portfolio from a stylized webpage, a blog with constantly updated entries or a site dedicated only to sample freelance pieces. Whichever methods works best, it is imperative that the freelancer keep the website simple and eye-catching. Too many links or too much information will make the site hard to navigate and defeat the purpose altogether.

Hire Me Page

Another essential element of building the best freelancing portfolio is to connect with the audience. It is easier to enter into a contract with a freelancer that is personable and leaves a positive impression with the client. The way to connect with a client that a freelancer may never meet in person is to put together a stellar About Me page. This type of page is commonly referred to as a Hire Me page and will have information on the freelancer, areas of expertise, years of experience, education, and anything else that might be relevant when it comes to winning new work.

Generate Traffic

A fantastic website that is well-designed and visually appealing means nothing if no one ever sees it. While many freelance writers could use their portfolio website as a link whenever applying for new work, there are ways to make the site work for the freelancer instead. Applying techniques used to generate more traffic to the website is a smart way of marketing freelancing work. Don’t let the site just sit and be stagnant, have potential clients finding it.

One way to do this includes optimising the page for SEO, search engine optimization, so that it appears higher in search results for related keywords. Spending time frequently freelancing forums and blogs and posting relevant and informative comments is another way as most of these places allows for a signature with a link or a website link attachment. If the freelancer’s reputation is important then it is key to not spam the website link but add it to useful and interesting comments, responses and posts. This will increase the impression that the freelancer is experienced and knowledgeable in their field and encourage visitors to their website.

Portfolio Websites

If spending the time, effort and expense of putting together a website is too much, then consider using some of the already established portfolio websites. These sites are designed for freelancers to post their portfolios and send out links as necessary. These sites take much of the work out of the equation expect for uploading the pieces. Of course, this means sharing a website with the competition and hoping that the portfolio work is strong enough to make a lasting impression.

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