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Product Life Cycle Essay

Product Life Cycle Essay

Product life cycle is considered a concept which provides companies with in-depth information about the product’s dynamics but which are competitive. It is a known fact that the companies several times during the product life cycle reformulate their marketing strategies. Why do they do that, well because sometimes it happens that the economic conditions are changed, new assaults are launched by the competitor or the product is passed through new stages of the customers’ requirements and interests. It is considered a must that the company should plan appropriate strategies that can be connected with the product life cycles each stage. The company needs to extend the product’s life along with its profitability, but they must remember that their product is not going to last forever (Kotler, 1997).

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Marketing and the Marketing Process Essay

Marketing and the Marketing Process Essay

According to BusinessDictionary.com, marketing is the management process through which goods and services move from concept to the customer. In other words, marketing can be defined as a philosophy by which businesses should analyze and study the needs of their customers or target clients. And because of this analysis, businesses and firms will be able to make proper decisions to satisfy those needs. Nowadays, most firms follow the marketing concept though before, there is no such concept as marketing.

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Marketing in Global Environment Essay

Marketing in Global Environment Essay

Measurement of competitive advantage of a company is a very important assessment which helps companies to recognize their stand in the market. Company’s competitive advantage normally refers to the level at which a company is in a position to succeed in its operations in comparison to other companies. When a company portrays cooperate excellence over a considerable length of time, it is said to have a high excellence culture which is interpreted as high competitive advantage. Competitive advantage measurements are conducted in terms of dimensions that determine the level of company’s excellence culture. These dimensions include quality of services provided by employees, work life of employees as well as employment involvement.

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Marketing And The Law Essay

Marketing And The Law Essay

Marketing is considered as a bridge between the organization and a customer. Marketing and law are directly related to each other. The cost of negligence of law could be unavoidable for whole organization. “Ignorance of law is a very dangerous state of affairs as it can lead to an infringement of someone else’s intellectual property rights, an expensive lawsuit, a cancelled marketing campaign, damages to reputation that could take years to repair and potentially a downturn in profits.”(Ardi Kolah, 2002) it is essential to understand implications and relationship of law and marketing especially in UK. This is argued due to the fact that UK is extremely concern about just and correct implementation of its laws and regulation in every field. Therefore it is essential to have a core marketing penetrating strategies that work out according to the laws and regulations of a particular country in order to facilitate positive results for marketers in the right direction.

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Marketing: Business Report Essay

Marketing: Business Report Essay

The following is a market report of New York City; the report aims at looking at demographics and traffic flow of the city to give provide vital information of New York City regarding marketing of automobiles.

Demographics

New York City demographics represent an exceptionally huge and ethically highly diverse city. New York City is the biggest city in America with a population that is defined through a long history of vast international immigration. According to available date from the last census, the city had over 8 million people, representing nearly 40% of the total population of New York State. Over the years, New York City has been growing at a higher rate that compared to the region. Indeed, it is estimated that the city’s population will hit 9.1 million people com 2030.1

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The Marketing And Use Of Allegedly Healthful “Tonic Wines”In Various Countries Essay

The Marketing And Use Of Allegedly Healthful “Tonic Wines”In Various Countries Essay

Wines are alcoholic beverages that are prepared from the fermentation of grape juice. Wines can also be made from other fruits such as berries and apples. In such a case, they are referred to as country or fruit wine. Starch based materials can also be used to produce wine. Good examples are the rice and the balley wine. Although excessive consumption of an alcoholic beverage can have adverse health effects, some wines are considered to have tonic effects on the body. These wines promote good health due to some components that they contain which contribute to good health. This has had some tonic wines to be considered as very beneficial to health. The alleged healthful tonic wines contain health promoting additives and this has made the wines to become popular in various countries. In this paper, how health with tonic wines are marketed and used in various countries will be discussed.

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Marketing Communications Plan Essay

Marketing Communications Plan Essay

1. Mitsubishi Motors Corporation’s (MMC) analysis of the corporation’s media coverage and websites was made to assess MMC’s current communications style and messages. Representatives from MMC networks in various countries were also interviewed to determine today’s customer perceptions of MMC’s products. This research found that while MMC customers were happy with the products and services they use, non-users did not buy cars because they did not fully understand depth and breadth of MMC’s products. MMC’s successful marriage between advanced technology and innovative model designs is largely invisible to current and potential customers. MMC research also found that messages were lost or unclear – failing to reach target audience. To improve MMC’s communications strategy and achieve its marketing objectives, it was decided to create an effective marketing communications programme. This paper presents a marketing communications plan which was built for MMC.

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Marketing In Global Environment Essay

Marketing In Global Environment Essay

There are five fundamental combinations used for regional economic integration and if viewed on a gamut, each of the following requires greater levels of cooperation among member nations and includes: Regional Cooperation Groups, Free Trade Areas, Customs Unions, Common Markets and Economic Unions and Political Union.

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Marketing Management Essay

Marketing Management Essay

This paper discusses conventional marketing strategies with specific references to the following theories:

(1) The importance of a brand name and the impact of changing a brand name

(2) The need for product differentiation from competition

(3) The need for category variation and the use of multi branding solutions for distinct demographics.

These marketing theories will be applied to brand ‘Zyrus’ , belonging to the small and independently owned New Zealand Company Natural Care Products (NCP). NCP specializes in skincare and healthcare products that include facial products, bath products and therapeutic products. The objective is to methodically chalk out solutions for specific, practical marketing issues faced by the company as its Marketing Head and to build a strong case and justify the steps taken. The paper will also provide information on the Natural Care Product market globally and arrive upon effective marketing solutions that would allow NCP to achieve its objective of achieving a 20% share of the natural skincare market over the next five years.

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Promotion Strategies Essay

Promotion Strategies Essay

The United Kingdom covers quite a large area and so the population is also large, moreover lots of other people visit the UK for various reasons such as for tourism or for work purposes, therefore there are lots of hotels in the UK that gives the people a variety of choice due to which the competition is intense. Some of the names of the hotels in the UK are mentioned below.

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Marketing Mix And Its Effect On UK Hotels Chain Essay

Marketing Mix And Its Effect On UK Hotels Chain Essay

UK hotels are usually highly susceptible to external forces which generally impact very negatively to their operations at all levels. Graeme (2005. argues that due to the fast rising demands for hotel industry services in UK, their development has been equally rapid, a notion that makes their response systems to be very rigid to counter such disturbances. It is from this notion that even small interruptions will send successive ripples to the core of the industry.

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Marketing Mix For Diesel Jeans Essay

Marketing Mix For Diesel Jeans Essay

Diesel jeans is a forerunner and customer-led. They are in the fashion industry and it allows one to stay up-to-date with the latest trends in the market. The Diesel jeans provide access to fashion magazines or fashion shows in order to stay updated and fashions.

Diesel jeans mean attractive and appealing clothes, and all the right accessories and the right kind of make-up that enhances one’s outlook. This helps in giving a boost to one’s self-esteem and flatters them. If you look good, knowing you’ve followed the fashion, you ultimately feel good too.

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Marketing Morality And The Education Field

Marketing Morality And The Education Field

I read an article on the internet entitled “The Morality of Marketing the Marlboro Man,” by Claire Andre and Manuel Velasquez that discussed the moral issues involved in marketing cigarettes. The article happened to discuss the arguments behind the proposed banning of the cigarette advertisements, why it should be banned and also the opposing arguments. Marketing a product or service is an exercise of the right to freedom of expression, but when this right to freedom of expression causes harm to others, society has a right to restrict this freedom. The side which proposed to ban the cigarette advertisements states that the said advertisements violate fundamental moral rights. It is stated there that marketing of cigarettes could harm the consumers as advertisements induce people to consume cigarettes, which are harmful to the body in nature. They claim that they also use psychological manipulation to deceive consumers into believing that consuming cigarettes would make them more appealing, or they would have a healthy and successful life, etc.

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Marketing Plan: Implementation and Control Strategies

Marketing Plan: Implementation and Control Strategies

Research

Marketing implementation and control strategies are one of the most important aspects of the overall marketing plan. It requires appropriate research about the market, competition, and target consumer groups. In this case, the product is targeted to Young and Fashionable women. The demographic profile of the target consumer group is as follows:

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Marketing Project: Starbucks Coffee Essay

Marketing Project: Starbucks Coffee Essay

Starbucks Coffee or Starbucks Corporation is an international coffee chain house which has its headquarters in Seattle, Washington, America. At the moment, Starbucks remains the largest and the most renowned coffeehouse globally. It has in 49 countries and 16,120 stores. The above reality makes an inclusion of the United States which has 11,000 Starbucks coffeehouse stores. The US is followed by the Canada which has 1,000 stores and then Japan which has 800 stores. This was followed by an aggressive expansion program to the rest of the world, the European market being the one having an increasing number of stores.

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Marketing Research And Information Essay

Marketing Research And Information Essay

Land mowers have always been a product in demand at any market in the World. This is due to the fact that gardening has been a interest of human beings. Every person likes beauty and keeping a nice managed garden gives a good outlook to your house. Regarding this land mowers have always been an industry that has seen steady growth and increasing number of consumers. First we will discuss the attributes of the product. The sole objective of the product is to provide easy lawn mowing facility for people of all ages. Other objective is to offer easy to use device that are currently not available in the market.

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Marketing Strategies For The Bank Of America Corporation Essay

Marketing Strategies For The Bank Of America Corporation Essay

Marketing strategies differ from business to business due to the unique situations found in each and every business. Marketing strategies in any business are those processes that allow the business to concentrate all its resources in the greatest opportunities so as to attain a competitive advantage over other businesses in the same industry (Tim and Doug, 2000). The American Bank Corporation centers its market strategies upon the main concept that customer satisfaction is the main goal. The Bank’s marketing strategy comprises of a written plan clearly indicating the Bank’s products and services development, the pricing approach, promotion of its products and services, the Bank’s goals as related to marketing and explains how these goals will be achieved within a certain stipulated period of time. The Bank’s market strategy is put up in way that it determines the choice of the targeted market and also clearly explains the allocation of resources for every market. It also shows how the Bank will involve the customers, competitors and prospects in the market field. The Bank of America Corporation has incorporated its policies, goals and action plans to come up with comprehensive marketing strategies.

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Marketing Sales Person Essay

Marketing Sales Person Essay

Marketing refers to a set of institutions and processes aimed at creating, communicating and exchanging contributions which have value for customers, partners and the society. I personally have come into contact with marketing activities as a sales person with a firm that deals with selling of various insurance policies. My work was on commission basis. The more the policies I sold, the higher the commission. For this reason I had to strategize on how I carried my work. To be able to effectively and efficiently cater for my consumers’ demand I had to focus on a limited geographical region as I could not afford to satisfy a large market geographically. I divided the market geographically based on the population density and administration boundaries. I choose the region that had the highest population comprising of people with high economic power as this is the region that proved to have high purchasing power. I choose to specialize in selling motor vehicle and life assurance policies as this were the policies with the biggest market share. However I encountered various problems in the fields ranging from stiff competition from rival companies and misleading advertisements from my competitors.

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Financial Markets Regulation Essay

Financial Markets Regulation Essay

There is need for regulation of the financial markets in UK due to the volatility. Lack of regulation can result into investors losing their hard earned finances. To effectively regulate them various agents are required. These include the government through the statutes. These statutes include the Financial Services Act 2000 and the Police and Criminal Evidence Act. Other regulatory agencies such as the Financial Services Authority, Bank of England and the London Stock exchange market. Regulation is paramount since there are standard expectations of the financial institutions by the investors in their operation. Regulation of financial markets have resulted into increased benefits both to the investors and the firm itself .despite these benefits, the regulatory agencies have some weaknesses that need to be addressed.

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Marks & Spencer Essay

Marks & Spencer Essay

Marks and Spencer is a leading UK-based retailer of clothing, foods and home ware. The 125 years old company has a very strong market position the UK with 665 stores besides presence in 40 countries through 291 franchisees (Datamonitor). At the beginning of the twenty first strategy, the company for the first time in over a century, changed its strategies in keeping with the changing times. In this paper, we shall discuss some of the strategic changes made by M&S and its affect on the company’s business.

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Mark Twain’s Victorian Commentary Essay

Mark Twain’s Victorian Commentary Essay

In the late eighteen hundreds, Mark Twain wrote a veritable trilogy about a young kid named Tom Sawyer and his exploits and adventures with an industrious and enterprising cast of characters. The three books, The Adventures of Tom Sawyer, Tom Sawyer Abroad, and Tom Sawyer, Detective, serve to highlight Twain’s emerging theme and commentary upon society and its Victorian ideals. With that said, a close look will be taken into the themes within Tom Sawyer, with a focus on the first adventure, followed by an analysis of Twain’s satirical commentary.

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Marriage: A Personal Choice Essay

Marriage: A Personal Choice Essay

It is said that marriages are made in heaven. A person marries someone who he loves, has a physical attraction towards and who he feels is a right person to spend and share the rest of the life with. However, a personal affair like marriage does not remain personal when two persons involved in marriage have to think about the social structure and its beliefs before getting into marriage. Marriage becomes a social phenomenon when people belonging to the society refuse to accept the marriage on the basis of things like the ethnic background, financial position, the social status or the sexual orientation of the people involved. People with gay sexual orientation are experiencing opposition from most parts of the society as their marriage is not being accepted as a part of society. However, a male with gay sexual orientation has every right to get married to other male with gay sexual orientation as they are biologically and psychologically developed in a way that makes them get attracted to each other. When two people getting into marriage are happy with the decision, then no law or a social structure has a right to stop them from getting married, even if it is a marriage of a male to other male.

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Marriage and Family Essay

Marriage and Family Essay

The family is the smallest unit of the society. The popular tradition of the large preindustrial extended family had been the point of reference by almost all sociologists until the late 1960s (Janssens, 2002:65). It was believed that people lived together in large families prior to industrialization and urbanization. Industrialization therefore brought about unprecedented changes in the family. Among these are the changes in the structure, role and functions of the family and family members. The household was the center of numerous productive activities in which every member of the family participated. Individual aspirations in the traditional family were subject to the stability and the material interests of the family group. However, industrialization brought about the disintegration of the family group into smaller units of nuclear families composed of parents and their unmarried children (Janssens, 2002: 90). The productive economic function of the family vanished and the family became a unit of consumption. Patriarchy was replaced with individualism which greatly affected the relationship between generations.

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Marriage in Greek Mythology: Analysis and Argumentative Essay

Marriage in Greek Mythology: Analysis and Argumentative Essay

The Greeks were once the most powerful community, leading almost all forms of art and lifestyle. They set the standard of what is beautiful and what is righteous. Their legacy as a nation and race became the standard and foundation of many disciplines particularly literature, history, art and many others. The contributions of the Greek to the amelioration of the world and its beginnings are incalculable. But like any other king or emperor who rose to power, the Hellenic civilization also had its downfall. However, what differentiates the Greek civilization from others is its ephemeral effect on the succeeding generations, how its teachings, beliefs and traditions were adopted, accepted and carried on to various eras in almost all countries in the world.

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“Marrying Absurd” by Joan Didion Essay

“Marrying Absurd” by Joan Didion Essay

“Marrying Absurd” is an editorial written by Joan Didion in 1967, for a publication named the Saturday Evening Post. Didion describes precisely how ridiculous the marriage “industry” has turned into in Las Vegas. The reader is lead to perceive the cheapness of the Las Vegas business. Las Vegas has managed to build a travesty of the purity of marriage. This city has managed to obtain something that should be holy and turned it into nothing further than a economic convenience.

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Marriage Between Relatives Essay

Marriage Between Relatives Essay

Marrying a close relative had been a taboo for most of the cultures and religions in the world. Additionally, geneticist said that the offspring of a couple who are relatives may tend to have genetic disorder. However, Arabs have the culture of marrying their cousin because in their view a cousin is better choice than a stranger.

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Marshall McLuhan “The Medium is the Message” Essay

Marshall McLuhan “The Medium is the Message” Essay

Marshall McLuhan draws out cognitive illustrations on his article ‘The Medium is the Message’ that shows how the use of technological media such as print, radio, and television widely influences the development of a particular age than their messages can. He introduces a largely perceptive point in claiming that communication mediums are the message themselves which are delivered to their recipients. However, I strongly disagree that the medium primarily affects social and industrial changes in the society, but rather, it is the content of the medium that provides more effect on the future of the ages. In this paper, I will be drawing out some details to support the idea that it is the combined messages of the medium and the content themselves that largely affect the society and culture. The evidences will provide some insights into why the content of the medium should still be given more consideration and study than the technological tool used to deliver it. I will argue that though McLuhan’s arguments have important points, his findings lacked the ability to weigh each side fairly.

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Deconstructing Commodity: A Marxist Fetish Essay

Deconstructing Commodity: A Marxist Fetish Essay

For several theorists, commodity plays a central role in the vibrant and dynamic interplay of the market. It is for this reason that commodity is regarded with such importance and value by many economic thinkers. Consequently, the legendary and highly influential Karl Marx was also cognizant of commodity’s crucial part in society. However, compared to his contemporaries, Marx provided a new approach on how commodity should be understood.

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Mary Jemison Essay

Mary Jemison Essay

Mary Jemison was born in the sea. Her family was emigrating from Ireland to Philadelphia, with Mary being born on the Atlantic Ocean aboard ‘William and Mary’. She was staying with her family in western Pennsylvania in 1758. During the French and Indian War, she got captured by a group of Shawnee Indians and French soldiers. She was about the age of fifteen when she was captured. Her parents and some of her siblings were killed during the war. She was purchased by a group of Seneca Indians who went with her to Ohio Country. She became adopted by a Seneca family who named her Dehgewanus, a name that means “Two Fallen Voices”. The family that adopted her had lost a brother at the hands of the Cherokee warriors. Therefore, the name signified the end of the mourning by the family’s two sisters. Mary Jemison was taught the ways of the Seneca and got married to a member of the Delaware Indians called Sheninjee. They had two children but one died, leaving only one.

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Ethics Of Mass Media Essay

Ethics Of Mass Media Essay

One of the founding precepts and concepts of today’s journalism is the delivery of facts without having attached opinion to the kind of information that is delivered to its consumers. In fact, early on in a journalism career or in a journalism degree, future reporters, writers, and journalists are trained to recognize facts as they are and be able to deliver such content without any form of bias or self-serving opinions. Of course, it has been commented by many that one could not completely be able to detach oneself from any kind of opinion, and today’s reporters in media sources are continuously fighting off the urge to go one side over a new story (Merrill, 1997). Such a discussion is not mutually exclusive to journalism. Even the more broader category of mass media and entertainment have in one way or another a need for non-bias reporting and the delivery of entertainment without necessarily trying to impose upon consumers and viewers the morality of their own organization (Seib, 1994).

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