Daimler Chrysler Merger Management Challenge Essay

Daimler Chrysler Merger Management Challenge Essay

… luxury cars and Chrysler was a truck company that excelled in minivans and sport utilities. On the surface everything looked smooth. The $40 billion merger was to create the third largest automobile company in the world after GM and Ford. This was in itself a huge achievement for the two …

… legally sanctioned, Sch called his strategic thinkers to oversee the post-merger integration process. Committees were formed, meetings were scheduled and strategy planners of Daimler were assigned the task of overseeing and ensuring smooth integration. This was not something Chrysler management had seen coming and with massive clash of external …

… with Grube’s approach and his strategy for post merger integration, people at Chrysler resisted since they had not been accustomed to this European management model. The problems that we noticed in the profits of Chrysler and in the overall post-merger integration process were grounded in Chrysler’s inability …

Daimler’s refusal to accept the cultural differences that existed between the two firms.

These management problems however were not the only factor affecting Chrysler’s dwindling profits. The general conditions in the automobile industry had a bearing on Chrysler’s performance. The major problem with the world automobile industry …

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