Hershey Company Analysis Essay Sample

Hershey Company Analysis Essay Sample

… as Godiva, Hershey largely targets middle-class consumers of chocolate, who consume chocolate regularly, rather than as a luxury.
SWOT Analysis
TJ Maxx’s strength is its ability to sell products at a high rate of turnover its strong market segmentation. However, because it does not specifically have a brand name, a specific focus as a department store, or even an image, as it targets bargain shoppers of a relatively wealthy stratum, it has low visibility as a company. This may be contrasted to Hershey, which has a strong product brand name, but may recede in its positive associations around …

… a relatively wealthy stratum, it has low visibility as a company. This may be contrasted to Hershey, which has a strong product brand name, but may recede in its positive associations around the nation because of increased health consciousness and also increased interest in gourmet consumption of chocolate products. Hershey is synonymous with chocolate, even when it is not selling that particular item. Kellogg’s brand is not as dilute as TJ Maxx nor its market as specific as Hershey, as it can target individuals who consume ‘real food’ as well as candy—however, its relatively bland brand name pales …

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