Manufacturing Strategy Essay Sample

Manufacturing Strategy Essay Sample

… those without this alignment. Environmental scanning is described as the first step in the process linking strategy to environment. The paper also links this to the stage of the industry life cycle with the basic research question described as, “What relationship is there between the CEO’s frequency and scope of scanning and the alignment of the firm’s competitive strategy with the stage of the industry life cycle in which it competes?” (Beal). Based on this overall question, the paper proposes two hypothesis. The first hypothesis is that “frequent scanning of the environment will be positively related to environment/competitive strategy alignment” (Beal). The second is that “broad scope of scanning will be positively related to environment/competitive strategy alignment” (Beal).
The research was conducted via a mail survey sent to a random sample of 500 small manufacturing firms. Of the 500 firms contacted, 101 surveys were returned and used in the study. The surveys were completed by the CEO of each firm. The organizations belonged to six industrial categories: consumer durables, consumer non-durables, capital goods, industrial sub-components, industrial supplies, and raw or semi-finished materials. The survey needed to generate data on four aspects: competitive strategy …

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