Outline Of Benefits Of Animal Testing For Medical Research Essay Sample

Outline Of Benefits Of Animal Testing For Medical Research Essay Sample

… introduction
The following paper is a marketing analysis of two pharmaceutical companies Pfizer Inc. and Merck. In the following sections the researcher will first outline the companies’ products, services and position in their industry and then compare both of them using the four Ps of marketing. Then the researcher will …

… more than Pfizer’s combined revenue with Pharmacia of $48Billion. Essentially the company is a research driven organization that focuses on broad range animal and human medical products. Merck’s division of managed care employs 69000 employees aside from the research divisions which spread out in the US, Europe and …

… to its previous performance this rate has been a set back. As a result of this earnings per share have remained around $3.14 for the year 2002 as compared to $3.14 and $2.90 for 2000 [www.merck.com]

b. The specific target market(s) sought
Like its …

… to sell to the healthcare consumers therefore the price of their drugs do not go through retail margins. However, the company does levy heavy research costs on its products which make it incompetent where price is concerned. On the other hand Pfizer focuses on its sales to the direct consumers …

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