This is a 12 page paper that describes both the companies Merck and Pfizer in its marketing context. It has sources.
TABLE OF CONTENTS
1. A brief introduction 2
2. Company Analysis – Pfizer Inc. 2
a. Line of business, and sales and profit trends 2
b. The specific target market(s) sought 3
c. Company brands, manner of distribution, promotion methods, AND pricing 4
d. The …
… pain management drug Celebrex as well as prescription drugs. Another side line product group includes animal health products that include Revolution. The company also has a group of subsidiaries either acquired through long term plans like Warner-Lambert, Parke-Davis and Goedecke etc.
Overall sales for the year 2002 is estimated at $32, 373 millions an increase of 0.4% from 2000 earnings while net income is …
… Although this strategy is still shaky at the moment as Merck is still striving to achieve autonomy in the market through patent rights.
e. International performance
Merck has formed alliances in almost all parts of the world through multinational alliances with countries ranging from mergers to acquisitions. Each of its foreign division is capable of its own production but the central research process still lies with the …