Psychoanalytic Consumerism Essay Sample

Psychoanalytic Consumerism Essay Sample

… norm.
Tyler and Jack create fight club as a secret masculinity society devoted to bare-knuckle fighting. They create rules, and eventually a group that lashes out at the corporations and society that led them to fight club in the first place.
Fight Club fulfills a raw primitive need within Tyler, Jack and the others that join. For Tyler, it is a way to save themselves from being controlled by capitalism, while for Jack it is the perfect atmosphere to take hold of violence as participants and not as mere spectators.
Society on a whole is swept up in consumerism and capitalism, sucking up people and their abilities to think for themselves. Tyler and Jack give the men who join fight club, an opportunity to gain power back and in turn feel positive about themselves something society is always too eager to turn around.
Tyler feels that society has turned them into a generation of men raised by women and with Fight Club, men will retain their masculinity through bare-knuckled fighting and the confidence that comes from the adrenalin rush of fighting.
Fight Club will give men back what they have lost as America has turned into a more …

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