Schumann Research Essay Sample

Schumann Research Essay Sample

… and mails and even face to face. Weinreich (1996) adds: “The advantage of using qualitative methods is that they generate rich, detailed data that leave the participants’ perspectives intact and provide a context for health behavior. The focus upon processes and “reasons why” differs from that of quantitative research, which addresses correlations between variables. A disadvantage is that data collection and analysis may be labor intensive and time-consuming.”

We use primary and secondary data during market research. Primary research refers to a more focused research that specifically deals a company’s own problems and its specific needs. Primary research can bring forth more useful information, as it is customized research that incorporates some special issues that only an individual company is facing.
For collection of primary research leads to primary data which is often more reliable than secondary data since it specifically focuses on the given research problem and is usually carried out by professional hired by the firm. One of the best tools used for primary research is direct interviews, surveys and questionnaires. But many firms avoid primary research because it is often more costly and time-consuming than secondary research. Giacin writes: “The drawback is that this …

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