Sears Swot Analysis Essay Sample

Sears Swot Analysis Essay Sample

… next part of the plan is the functional plan, which does describe how the overall strategy will be achieved. This is linked to the strategic plan and enhances it by considering what actions the company must take to achieve the strategic goals, while providing specific strategies for each functional area. The next part of the plan involves an environmental scan, which is carried out to determine threats and opportunities in the environment. This is part of a SWOT analysis, though the strengths and weaknesses are considered separately later in the plan. The next sections provide an analysis of two important parties in the microenvironment: customers and competitors. The next part of the plan is the strengths and weaknesses section of the SWOT analysis, with this involving a consideration of the various activities of the organization and the strengths and weaknesses existing within each activity. The final section then moves onto financial plans, with the information obtained used to determine if the company can afford to enter the market and what the profit potential will be if it does enter the market.
The articles includes references to both environmental and social considerations of management planning. The environmental considerations refers to the …

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