Shopping Studies Essay Sample

Shopping Studies Essay Sample

… company. The organization operated a Website by the name of Herbal Advisor.com, dealing in alternative medicine and nutritious health supplements. Herbal Advisor was an online retail Web store that managed its internet based marketing activities with various search engines and online marketplaces. The main search engines where the Website was marketed in paid listings were Google.com and Overture.com. The online marketplaces where Herbal Advisor had its Web store were Dealtime.com, Ebay.com and Yahoo Shopping.
Activities Conducted
The activities that I was involved in independent study time spent at the company were mostly analytical. I got the basic guidance to conduct these study activities from the team of Web Marketing Analysts that worked in Herbal Advisor. These studies mainly included search term analysis and product analysis.
Search Term Analysis
Under this research study work, I studied the performance of each search term on which the company invested their advertising cost in Google and Overture dotcoms. With the help of the company’s software for tracking the visitor / buyer statistics on search term basis, the Web Marketing Analysts used to initially filter out the keywords that attained the greatest number of visitors. Using the same tracking system, …

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