The purpose of this paper is to introduce, discuss, and analyze the topic of strategic planning in health care. Specifically, it will analyze a case discussing the Medical University of South Carolina (MUSC).
STRATEGIC PLANNING IN HEALTH CARE
The Medical University of South Carolina (MUSC) delivers a variety of services to a variety of audiences, which is one reason they need a strategic plan. Because MUSC is more than an educational facility, it also delivers services in research, and service to the public. Because of these diverse services, the mission of the Medical University is also diverse, and administrators …
… world. With such a varied client base, a strategic plan is a necessity, and their developing plan should serve them well for its projected five years.
It is very clear a strategic health plan is necessary in today’s health care institutions, especially those as diverse as MUSC. Strategic planning can solidify goals, create a viable plan for the future, and give everyone in the organization a vision of the institution’s goals and objectives.