Tag: apple

Marketing Innovation of Personal Computers by Apple Inc.

Marketing Innovation of Personal Computers by Apple Inc.

Most high tech firms do invest a large amount of funds in a trial to establish new products as well as services. This is experienced especially where the products have a short life cycle. About 40-90% of new innovations have not succeeded in their markets. The success of new goods and innovations in the market is largely due to the drivers of the market adoption considering both perceived actuality and objective actuality. There is also the need to manage the marketing of these innovations in the high tech markets.

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Macintosh Apple Logo Essay

Macintosh Apple Logo Essay

Apple Computer, Inc was established in Cupertino, California on April 1st 1976. In 1984 under the leadership of Steve Jobs Apple launched the Macintosh computer into the American market. It sported Rainbow Apple as its logo. This logo replaced Appleā€™s original Logo is Sir Isaac Newton sitting under an apple tree in 1977. Originally Rob Janoff created several new logos for the company, all of which were monochromatic. Steve Jobs loved the concept of the bitten apple but was adamant that the use of color was essential to humanize the company. Thus, the rainbow apple logo was created (Rodbard, 2009).

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