Tag: apple

Marketing Innovation of Personal Computers by Apple Inc.

Marketing Innovation of Personal Computers by Apple Inc.

Most high tech firms do invest a large amount of funds in a trial to establish new products as well as services. This is experienced especially where the products have a short life cycle. About 40-90% of new innovations have not succeeded in their markets. The success of new goods and innovations in the market is largely due to the drivers of the market adoption considering both perceived actuality and objective actuality. There is also the need to manage the marketing of these innovations in the high tech markets.

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