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Lenovo: Risk Thinking and Risk Taking Essay

Lenovo: Risk Thinking and Risk Taking Essay

The Information Technology industry is unstoppable, with its persistent growth in innovation and market efficiency. Where can technology be absent these days? We have it in our homes, business, schools, medical institutions, banks, government and even in museums, who doesn’t need these data processing computers? Indeed, there is a cutthroat competition among the leading and the emergent brand names. Consumers will be wise to choose, which of which is true to its promise.

The industry like any other else is not as big as it is today. The big players have been sturdy enough to retain its share in the world. Lenovo, the third largest, had to do an offensive strategy to prove itself as a globally competitive brand. Carrying a Chinese –brand reputation can be so predictable for the company. What risks does it have to encounter? What solutions are they willing to make?

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