Tag: marketing mix

On Target Target Corporation Essay Example

On Target Target Corporation Essay Example


TJ Maxx
TJ Maxx is a discount department store. Its market strategy is to target the bargain shopper, but a bargain shopper of the middle class and upper class who knows the value of a designer label at a discount price. Thus, although the corporate strategy is far-reaching, the market targeted is relatively narrow and segmented and it sells many items, rather than focusing on one or two.

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Promotion Strategies Essay

Promotion Strategies Essay

The United Kingdom covers quite a large area and so the population is also large, moreover lots of other people visit the UK for various reasons such as for tourism or for work purposes, therefore there are lots of hotels in the UK that gives the people a variety of choice due to which the competition is intense. Some of the names of the hotels in the UK are mentioned below.

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Marketing Mix And Its Effect On UK Hotels Chain Essay

Marketing Mix And Its Effect On UK Hotels Chain Essay

UK hotels are usually highly susceptible to external forces which generally impact very negatively to their operations at all levels. Graeme (2005. argues that due to the fast rising demands for hotel industry services in UK, their development has been equally rapid, a notion that makes their response systems to be very rigid to counter such disturbances. It is from this notion that even small interruptions will send successive ripples to the core of the industry.

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Marketing Mix For Diesel Jeans Essay

Marketing Mix For Diesel Jeans Essay

Diesel jeans is a forerunner and customer-led. They are in the fashion industry and it allows one to stay up-to-date with the latest trends in the market. The Diesel jeans provide access to fashion magazines or fashion shows in order to stay updated and fashions.

Diesel jeans mean attractive and appealing clothes, and all the right accessories and the right kind of make-up that enhances one’s outlook. This helps in giving a boost to one’s self-esteem and flatters them. If you look good, knowing you’ve followed the fashion, you ultimately feel good too.

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The Marketing Mix: Distribution (Place) Strategies

The Marketing Mix: Distribution (Place) Strategies

Marketing is a phenomenon that is very well planned, strategized and formulated. The success depends on the implementation of the ideas. This step by step development of the marketing plan includes a marketing mix step. Marketing mix is the blend of a few factors that merge together to form the perfect tool with which one can aim its target market. This mix includes: place, product, price and promotion. Product means the marketing offering, whether goods or services, that one is selling. Price is the cost of one’s good or service at which it is being sold to the consumers. Place accounts for the location of the sale; the geographical setting and site. Lastly, promotion is the medium of advertisement that the producer uses to promote his product to the market; they can be point of sales marketing, direct marketing, above the line or below the line marketing etc. When all four of these are given equal attention to and made to fit perfectly in accordance with the kind of market that the producer is targeting, the product is sure to sell like hot cakes.

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