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Marketing Project: Starbucks Coffee Essay

Marketing Project: Starbucks Coffee Essay

Starbucks Coffee or Starbucks Corporation is an international coffee chain house which has its headquarters in Seattle, Washington, America. At the moment, Starbucks remains the largest and the most renowned coffeehouse globally. It has in 49 countries and 16,120 stores. The above reality makes an inclusion of the United States which has 11,000 Starbucks coffeehouse stores. The US is followed by the Canada which has 1,000 stores and then Japan which has 800 stores. This was followed by an aggressive expansion program to the rest of the world, the European market being the one having an increasing number of stores.

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