Tag: mcdonalds

McDonalds Strategic Management Essay

McDonalds Strategic Management Essay

McDonalds Company is a renowned company that has its base in the US having been established in 1940. The company is one of the largest companies that operate fast food restaurants. Its large spread in the US and its further entry in to the international market where it is recorded to having over 30, 000 restaurants around the globe are as a result of its good marketing strategy that has captured the general market of the fast food business. Its efficiency has been recorded as being exhibited by the high numbers of clients that it receives on a daily basis. The statistics put it to about 48 million customers per day. (Drumball, 2009)

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McDonalds Essay

McDonalds Essay

McDonalds is one of the largest chains of restaurants that specialize in fast foods. The chain serves almost fifty million customers on a daily basis all over the world. With the expansion of this company in almost every corner of this world the chain has become a symbol of globalization and a means through the American culture has been spread to the other corners of the world. McDonalds represent the American way life; in this country fast foods are quite popular with the majority of people. They are a way of life for many Americans as they fit into the people’s busy schedules. This culture has been spread to many other countries around the world. Fast food is synonymous to America and this is what McDonalds stand for. In every continent one will find a McDonalds, a representation of the American way of life.

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