Tag: medium

Marshall McLuhan “The Medium is the Message” Essay

Marshall McLuhan “The Medium is the Message” Essay

Marshall McLuhan draws out cognitive illustrations on his article ‘The Medium is the Message’ that shows how the use of technological media such as print, radio, and television widely influences the development of a particular age than their messages can. He introduces a largely perceptive point in claiming that communication mediums are the message themselves which are delivered to their recipients. However, I strongly disagree that the medium primarily affects social and industrial changes in the society, but rather, it is the content of the medium that provides more effect on the future of the ages. In this paper, I will be drawing out some details to support the idea that it is the combined messages of the medium and the content themselves that largely affect the society and culture. The evidences will provide some insights into why the content of the medium should still be given more consideration and study than the technological tool used to deliver it. I will argue that though McLuhan’s arguments have important points, his findings lacked the ability to weigh each side fairly.

Read More Read More