Tag: process

Marketing and the Marketing Process Essay

Marketing and the Marketing Process Essay

According to BusinessDictionary.com, marketing is the management process through which goods and services move from concept to the customer. In other words, marketing can be defined as a philosophy by which businesses should analyze and study the needs of their customers or target clients. And because of this analysis, businesses and firms will be able to make proper decisions to satisfy those needs. Nowadays, most firms follow the marketing concept though before, there is no such concept as marketing.

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