Tag: srategic management

McDonalds Strategic Management Essay

McDonalds Strategic Management Essay

McDonalds Company is a renowned company that has its base in the US having been established in 1940. The company is one of the largest companies that operate fast food restaurants. Its large spread in the US and its further entry in to the international market where it is recorded to having over 30, 000 restaurants around the globe are as a result of its good marketing strategy that has captured the general market of the fast food business. Its efficiency has been recorded as being exhibited by the high numbers of clients that it receives on a daily basis. The statistics put it to about 48 million customers per day. (Drumball, 2009)

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