Tag: television

Moving from Analog to Digital Television in Australia

Moving from Analog to Digital Television in Australia

The contemporary society is characterized by the popularity of the various forms of media. Today, we are living in the digital age brought to us by the dynamic technological advances. We are also currently living in the world of mass media wherein news and information are readily handed to us when we turn on our television and radio sets and when we browse on the world wide web. According to Beth Lane (2007), by technical definition, mass media is the channel by which mass communication or message for a large, diverse audience is transmitted. At present, there are eight mass media industries: books, newspapers, magazines, and recordings, radio, film, television, and the Internet.

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KRCB Television And Radio Essay

KRCB Television And Radio Essay

RADIO AND TELEVISION INDUSTRY

The radio and television industry has undergone some reincarnation in the last 30 years or so. This has become quite evident with the switch over to digital signals from analog which look to favor the more commercial driven stations than the PBS supported non-commercial stations. This is because the larger target audience will generate a larger source of income through advertisements for the commercial stations. The PBS stations also stand to increase their revenues through the predicted demand for underwriting services and licensing unused broadband capacity when it comes to digital transmission. With the changing dynamics in the broadcasting market, both the commercial and non-commercial stations have had to factor in the various external forces that pose a direct influence to their survivability. This changing external environment can be better understood if we analyze it in terms of Porter’s competitive forces.

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