On Target Target Corporation Essay Example

On Target Target Corporation Essay Example


TJ Maxx
TJ Maxx is a discount department store. Its market strategy is to target the bargain shopper, but a bargain shopper of the middle class and upper class who knows the value of a designer label at a discount price. Thus, although the corporate strategy is far-reaching, the market targeted is relatively narrow and segmented and it sells many items, rather than focusing on one or two.
The Kellogg Corporation
TJ Maxs relatively segmented marketing mix is thus in sharp contrast to Kellogg, which targets a wide array of consumers, with a wide array of cereal and breakfast products. Kelloggs specific marketing strategies are highly dependent upon the product it is selling, focusing on health with its oat and rice cereals, for instance (including Product 19 and Kelloggs Raisin Brand) as well as an emphasis on fun and humor, such as with its kid oriented cereals as frosted flakes.
Hershey
The Hershey Chocolate brand is not simply a brand name, but an industry. Hershey Park has become synonymous with chocolate products. Unlike top of the line chocolates such as Godiva, Hershey largely targets middle-class consumers of chocolate, who consume chocolate regularly, rather than …

Leave a Reply

Your email address will not be published. Required fields are marked *