Tylers Evaluation Model Essay Sample

Tylers Evaluation Model Essay Sample

… to capture and maintain a leadership role in the industry.
However, in the past 2 years, our market penetration has been diminishing. Our two closest rivals have developed comparable products, and as a result, our market share and revenues have been dropping. Rival Company A has developed a new generation of electronic widgets that has more features and benefits than our model, and Rival Company B has transferred its manufacturing to a new small off shore fabricator, and being entices by a new lower price point, customers are willing to forgo our quality for a model that is 30% less at retail.
In a strategic planning meeting, our technical development and marketing departments have presented three options for the company to pursue in order to maintain our leadership position in the market. Using the Ansoff Matrix for business evaluation, the team considered ways to:
· Improve our existing market penetration with existing products
· Improve our service to existing customers by developing related products
· Develop new markets for our existing products
· Diversify by developing new products for new markets (dictionary of business)
The first option is to reduce our margins to compete with Company B. While this would keep us in the …

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