Unusual Ads In Magazines Essay Sample

Unusual Ads In Magazines Essay Sample

… Comparative Analysis of TAG Heuer and Omega Watch Brands on Print Advertisements
Two important print advertisements that can be found in mass-produced magazines today are the ads of Tiger Woods for TAG Heuer and Pierce Brosnan for Omega, two brands of watches that offers distinctly different qualities of one similar kind of product, which is that of watches as time pieces. Also, these watch products are endorsed by two of the most popular and respected personalities in their fields, with Tiger Woods being the champion of numerous golf tournament championships, and Pierce Brosnan receiving acclaimed international success as the portrayer of the character James Bond in the 007 Series of movies. This paper will both compare each ad from different watch companies, and analyze and prove that the TAG Heuer print advertisement is a more effective ad for the purpose of advertising watches than Omega’s ad with Pierce Brosnan in it.
One of the most important aspects of the TAG Heuer ad is that it illustrates a more effective visual than the Omega ad. The TAG Heuer ad shows Tiger Woods’ full image (showing him dynamically posing towards the audience) at the left side of the page, while …

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